OBJECTIVE: To increase enrollment in program, highlight scarcity, and prompt immediate action from the audience.

Brand Voice: Casual, friendly, and inviting

Subject Line: your personal invitation, Tyler

Hey Tyler,

I’m just getting settled in my hotel room after a day of snorkeling in Mexico, and I gotta say…

1. Whale sharks are SO cool!
2. I just wanted to send you a quick reminder about my Leadership Mastery Summit, in case you missed my email a few days ago.

I only have 2 more spots available, and I thought this is something you definitely won’t want to miss.

Doors officially close in 48 hours, and after that I likely won’t be able to open enrollment again for another 6 months.

I filmed this 8 minute video breaking it down for you.

Check it out, let me know what you think, and reply with any questions - I’ll be online for another hour or so.

-Jared